Sales tracking software helps gain essential import data to expand your business. The Ascent examines the most effective sales tracking tools to integrate into your sales process.
Suppose you were the New York Yankees’ general manager and had to assemble a baseball team without using statistics. How would you even begin to accomplish it?
You would likely attempt to assemble a lineup of the largest and most athletic players available, only to realize that they are incapable of making contact with a beach ball.
Moreover, the past performance statistics of a team provide crucial insight into the team’s expected future performance. And if your business does not use a sales tracking tool to monitor success, you are simply crossing your fingers and hoping for the best.
That is not the way to run a business, regardless of whether you sell tickets and jerseys or conduct B2B sales.
Besides, there are numerous excellent sales tracking and CRM software options available that can help you get started immediately. And it would help if you did it directly to improve your sales success in the next quarter.
What to look for in a best sales tracking software
Ideally, the sales team tracking software you use should monitor many key metrics. The more info you can get, the better. It results in improved reports and analyses, providing you with new insights and solutions to increase the sales team’s productivity.
While there are a variety of metrics you should track, you should select simple sales tracking software tools that excels at tracking the three key metrics listed below.
It is the grand poobah of sales metrics, so be sure that whichever software you use can effectively track it.
Further, the conversion rate is simply the percentage of prospects that you convert into sales, which can help you identify several aspects of your sales process, such as whether you should spend more time on lead management or whether your team’s sales pitch needs more attention.
Sales by lead source
You’ve likely heard of the Pareto Principle, commonly known as the 80/20 rule, which states that 20 percent of your effort produces 80 percent of your results. A handful of prospecting sources likely generate the majority of your sales.
Besides, the problem is that most people do not examine these lead sources close enough to identify them.
By measuring this metric, you might determine, for instance, that a significant portion of your sales are generated by email marketing. Therefore, you should spend more time creating those leads and less time on others.
Revenue per sale
Your sales team could be crushing it in terms of conversion rate, yet you could still struggle to earn money if your sales revenue is insufficient.
By monitoring this metric, you can identify possible issues in your sales process, such as an upsell that reduces sales of the base product and decreases revenue per sale.
Top 8 Sales Tracking Software Tools
Here are the top 8 picks or recommendations for sales tracking software. Here are the top-rated sales tracking software option to use:
If you are tracking your sales using spreadsheets or, heaven forbid, pen and paper, you are missing out on crucial data required to position your sales staff for success.
Besides, a smart salesperson needs sales monitoring software to analyze all the major sales metrics and generate actionable intelligence to boost productivity.
Here are our top recommendations for sales tracking software in alphabetical order.
Lets talk about the best Sales Tracking Software tools and apps. This CRM effectively tracks marketing expenditures, allowing you to determine which programs are successful and which should be discontinued. It will also monitor keywords and channels to reduce your marketing expenditures.
Furthermore, Bitrix24 also provides various sales tracking tools to help users boost conversion rates and monitor team performance in terms of conversion rates and quotas.
Key Bitrix24 feature: Bitrix24 excels at collaboration, providing an activity stream, a group chat, shared calendars and workgroups, and other features that keep everyone on the same page.
The “deal rotting” feature of Pipedrive lets the sales team detect missed meetings or opportunities, which is essential for finding improvement chances.
Moreover, this sales tracking software free provides a unique dashboard for sales reporting that breaks down key performance indicators. It allows you to rapidly identify your sales team’s top performers and those who need to improve.
Pipedrive key feature: Pipedrive offers a “sales mentor” driven by artificial intelligence that provides personalized sales performance-enhancing advice.
3. Salesforce CRM
If we talk about the best sales tracking software for small business, Salesforce’s robust analytics capabilities allow you to establish return-on-investment (ROI) goals and track every marketing campaign component to reduce cost-per-acquisition.
Besides, its sales tracking capabilities enable you to predict outcomes and suggest how your sales staff might improve.
Their analytics platform is fueled by artificial intelligence that can connect data from numerous sources.
Salesforce CRM key feature: Salesforce CRM’s primary feature is its effort to go beyond sales and generate satisfied customers with robust customer care software, enhancing your brand’s reputation and ensuring repeat salesforce.
Insightly’s custom dashboards are a significant part of what makes it appealing to salespeople. These dashboards do a fantastic job of segmenting the data you wish to track and presenting it visually, making it simple to draw practical conclusions regarding the sales force’s performance.
Additionally, this free sales tracking software has a business intelligence component that can assist you in creating your data visualizations.
Insightly key feature: Insightly’s primary function is to provide a complete image of your clients, including any personal information that will assist you in identifying their needs and increasing your sales conversion rate.
5. Agile CRM
Are you still seeking the Best Sales Tracking Software Solutions for 2022? Agile CRM tracks customer support metrics such as closed tickets and average time to resolve issues, and the sales dashboard may be configured to display relevant metrics.
Further, this information can be used to develop a strategy to improve response times, hence enhancing customer happiness and retention. In addition, it can lead to opportunities for upselling and perhaps new customers.
Agile CRM key feature: Agile CRM’s contact management feature consolidates all your contacts in a single location. In addition, all actionable data is updated in real-time, so you can always know where you stand with your prospective clients.
6. Close CRM
Close provides robust reporting tools for monitoring essential performance indicators. A single dashboard offers your sales team a visual summary of these metrics, enabling them to stay on track and achieve their goals.
Additionally, this best free sales tracking app also lays out the performance of each team member based on the metrics you choose to track. You have complete control over the dashboard’s configuration so that it runs in the manner that makes the most sense for your business.
Close CRM key feature: One-click calling and call automation makes reaching out to new clients easier, allowing your team to make as many contacts as possible to move as many customers down the sales funnel.
7. HubSpot CRM
Next in our list of the top-rated Sales Tracking Software is HubSpot CRM. It offers a robust dashboard that displays sales statistics in real-time, keeping your sales team informed of the status of each lead in the sales pipeline. In addition, you may track deal flow based on performance, making it evident how the team performs relative to their quotas.
Additionally, this program that keeps track of sales and income, enables activity logging, allowing you to trace each action taken for each lead in real-time.
HubSpot CRM key feature: HubSpot CRM’s marketing hub provides an all-in-one solution to manage comprehensive inbound marketing campaigns and optimize the leads you provide to your sales team.
SugarCRM excels at developing comprehensive customer profiles, allowing you to track every aspect of a potential consumer.
You may chart their journey, from their initial chat to a post-purchase customer satisfaction survey.
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SugarCRM also summarizes your performance and provides datasheets and reports to aid in sales forecasting and identifying areas for improvement.
SugarCRM key feature: SugarCRM’s major feature is its ability to analyze a large number of client data to generate actionable trends and forecasts that can increase your bottom line.
Choose a sales tracking software option that fits you
These are all excellent solutions for tracking key sales metrics, but that does not mean they suit your business. Some are excellent at tracking analytics but are far more detailed than you need and too expensive for your business.
You may also require these extensive reports and be prepared to pay for them; consequently, a straightforward, inexpensive alternative is not for you.