Your website is not just about clean and appealing design, but making it optimized for the search engines is crucial. Then, some marketers make web page structure too complicated, which makes it difficult for Google to crawl and view their websites. To be candid, traditional and flat structures are a big hit.
According to an article published on Searchenginejournal.com, a hierarchical structure could help Google determine what your web pages signify and how every page is connected and relevant to each other.
You need to strike the perfect balance between aesthetic design and site architecture for online visibility. Therefore, an organized site structure is imperative for your website SEO. A professionally designed website structure has a positive impact on traffic and conversions. Your web page content should build engagement and create user experiences in line with your products, services, and business goals. Here are some of the top factors that affect SEO if you lack an organized site structure:
URL structure
It is one of the important aspects concerning how your web page structure has an impact on SEO. Yes, website structure relates to URL structure. As far as URLs are concerned, they are building blocks of any website hierarchy, passing fair play via your domain and guiding visitors to their preferred destinations.
A seamless URL structure is easy to understand by people and search engines, with target queries. It means that it should be content-rich as well. Submit an XML sitemap to Google with every URL you would like to rank for in the search engine results pages (SERPs). Make URLs simple and do not make things difficult with multiple constraints.
The crawlability of your website
It is another significant factor as far as site structure is concerned. Crawlability means Google’s potential to crawl through a website’s complete copy or text to determine what your website offers to the end-users. A part of the method is navigating via the subpages and specific topics, from one web page to the other on a whole. An essential rule of a perfect site structure is that when it comes to crawlability, there must be no dead ends while Google spiders crawl through your site.
Content and relevant keywords
Quality content and keywords (KWs) are essential aspects of optimization and you need to integrate them to your web pages like a pro. When you create informative and engaging content with KWs appearing naturally within the content, it indicates that you have an understanding of your targeted customers, competitive topics, user search habits, and things like that. Accordingly, you integrate content and KWs to fit your site design and structure.
The best web pages are those that provide a great search engine and user experience by assuring your site’s most essential content is indispensable for the structure and of the best quality.
Internal Linking is necessary
Good internal linking means that visitors should navigate from one to the other without any obstacles. If you have a multi-page site, your goal is to make each page easily accessible with a couple of clicks, using the best navigation features within the website.
The experts in the industry cite that it should ideally take not more than three clicks to access any page of a particular website. Web pages, if not linked, make it difficult for Google spiders to crawl. You need to organize and classify links like a pro so that you will not mess up with your site structure.
Internal linking works wonders with the right use of KWs within the content and connecting them to other related content on your site or take a help from digital marketing agency Auckland. There are many benefits of internal linking such as it helps Google to find other web pages via KW-rich text or anchors. Internal links reduce page depth, offer easy ways to access content, ensure a great user experience, and Google gives more value to internal links when it comes to rankings in the search results. Make the most out of internal linking by connecting old and new content.
Seamless navigation leads to a great user experience
Today, if a visitor comes to your website and notices that you have a poor website, he or she will leave. Nobody wants to waste time on a website that makes information access difficult. That is why you need flawless navigation menus, which are simple and user-friendly. A poor experience will result in bad SEO.
The time spent on your site, click-through rate, as well as bounce rate all matters when it comes to better rankings in the SERPs. When users have a positive experience, Google algorithms are smart enough to understand it and reward your website with top ranking in the SERPs.
A negative user experience means that Google will not show your website for the most useful and relevant query. The key factors of a pleasing user experience are making preferred information easily accessible, aligning expectations with click-through, and creating certain navigation styles that make perfect sense to first-time visitors.
You can run a couple of tests with unbiased web visitors to understand how useful or navigable your website is. You also need to ascertain how genuine users interact with your web pages.
No duplicate content
Avoid posting duplicate content because it adversely affects SEO and Google algorithms perceive it as spam. You need to publish unique and high-quality content and structure your website design and navigation accordingly. You can use Google’s Search Console to spot and remove all duplicate content on your site.
You may post duplicate content on Medium or LinkedIn but do that very carefully without affecting rankings in the SERPs. The rule of thumb is to avoid posting duplicate content on the website or any other platform, for that matter.
Conclusion
You need to implement these rules and make certain your website structure is perfect for the best SEO results. Make the user experience great with a hierarchical site structure for enhanced performance and rankings.
