In the old days, if you wanted to start a business, or open a store, you would have to resort to acquiring some sort of commercial space and launch your business from there. Today, such a concept seems outdated and old. Today, small business owners or entrepreneurs can rely on the internet to launch their business and operate it completely from there. That is one of the benefits of online businesses and internet presence. Another example of modernization of business is that gone are the days where business owners would resort to door-to-door sales tactics. Now they would rather opt for a mass texting service to get their message across. That is one way of how the internet has modernized business, and why entrepreneurs have resorted to moving their business online. Here are 5 reasons why small businesses should be online.
1- It Pays to Be Online
Being online is a must in todays business world. It pays to be online because the internet is your best shot at people finding your business. Now more than ever customers and clients search online for the products and services they like. Search engines like Google play a huge role in the exposure a business gets. If you rank well on search engine platforms chances are your business will attract more customers, meaning you will make more money. If you aren’t online already you should consider establishing a presence for your business and start reaping the rewards.
2- More Room to Operate
During the days of brick and mortar, entrepreneurs and businesses were limited to the boundaries of their office space or retail store. However, with the internet, it couldn’t be more opposite than that. The power of the internet is that it has no boundaries and allows you to connect to people from across the globe. Meaning your business and product have the ability to reach people on different content than you, even though you posted about it and uploaded it onto the internet from your hometown. Not only that, customers can purchase your product from anywhere in the world also, meaning your market can be anywhere you want it to be!
3- Cheaper Than Traditional Alternatives
Today, it costs almost nothing to build your own website. In fact, you can build your website using a bevvy of website-builder platforms and websites, and do so even if you have little to no experience of building website. Of course, you can always hire a website designer to build your website for you. But even that would be cheaper than the exuberant cost of paying rent for a store on a commercial street. That’s why operating off of a website, online, is much more cost-efficient than renting out a commercial unit. That’s also why more and more entrepreneurs and small businesses are opting towards that approach because they see the massive upside it has. If you are just starting out, consider starting from an online presence first, before a brick and mortar store. If your presence grows, then you can consider expanding into an actual store and bear the burden of rent.
4- Faster Growth
The power of being online is that content on the internet tends to spread like wildfire. People that see something online are quick to share it on their own websites, social media profiles, group chats, blogs and conversation forums. That’s why if your content if high quality and highly relatable, your followers or website visitors will share it to their friends and family. Once they do that, then you guaranteed a word of mouth network for your business, which will help grow your following and your clientele. This type of growth is hard to achieve from the presence of a retail store, as you are sort of limited to the people on your street or neighbourhood. As for online, you have the ability to tap into an endless supply of users who in turn can share your content to a completely different demographic. This domino effect is almost exclusive to the internet and online activity and very hard to replicate in the real world.
5- Everyone is Online
At the end of the day, what matters most is that everyone is online. Literally, millions of people use the internet and have a website of their own or social media profiles. People use the internet to search for new ideas, concepts, businesses, and any other interesting innovation. Being online is a necessity in todays day and age.
So there you have it, 5 reasons why small businesses should be online. If you are a small business who has yet to exploit an online presence I suggest you do so as quickly as possible and start to see the many benefits that come with being online.