When you will know the best practices for Instagram, you can make your graphic design creatives stand out from the rest. The photo-sharing social platform IG has developed over the years to help you display your creative work to more prospects and convert them into your loyal followers and customers.
According to an article published on Wix.com, you will need to shower some love on your followers and build a community surrounding your graphic design products or services. It depends on what you offer.Think of innovative ways to engage them with your Instagram posts. For example, you can display a T-shirt with beautiful graphics that you have designed and bought by one of your followers or show illustrations that you have created.
When you know about how to use IG, its filters, tools, and the growing community, graphic designers and illustration artists can make the most out of the opportunity. Then, you need to have an eye for detail, a unique perspective, and an undeniable enthusiasm for your graphic design creatives. Here are the five best practices for you to make your creatives pop:
Make the most of image-editing tools
When you are using your Instagram feed to make your posts consistent, you must try some trial and error with image-editing tools. This way, you need to maintain a sense of consistency concerning the visuals and color palette to increase your follower count. A few graphic design professionals are quite particular in what type of content they post and focus on editing the visuals to make it outstanding and consistent on Instagram with the photos posted previously on the social media platform.
Let us take the example of hand-made typography or lettering. You will need to paint something out-of-the-box and unique that looks stunning and unique. Another aspect to mull over is the color palette. Avoid creating graphic design work with colors that do not go with your specific theme. The moral of the story is, therefore, maintaining consistency and the use of photo-editing tools to make your Instagram content out of the ordinary.
Connect with the graphic design community
Some people may criticize this saying that what an obvious thing to mention. Then, did you many graphic designers overlook community building or simply do pay much heed to the same? When you share your best IG content such as coffee mug design, T-shirt graphics, cover illustrations, etc, share the same with your audience, connect and interact with them, and build a sense of community. Initially, when you just start, you are sure for Instagram likes that will keep increasing with follower engagement and time.
It is the best way to develop a rapport with your current, potential followers, and other graphic designers in the industry. It will help you to convey positive indications to the Instagram algorithms and improve post performance.
When we talk about building social media interaction, it implies replying to the visitor or follower comments on IG. Make sure you visit the other Instagram accounts you are following, like posts, comment on their photos, and even share with their permission.
While you are interacting with your Instagram followers, it signifies replying truly or validly, and just sending emojis with no meaningful text. Honest replies help in improving Instagram communication.
Show your followers how you design
Instagram is the best platform to highlight your creatives and the way you work. You can share a few useful insights like how you and other designers brainstorm a creative idea and produce outstanding results. Leverage this social site to display your logos, book cover designs, illustrations, and more. Inject a little humor and fun by highlighting some of your weird design work or experiments on IG using the Stories feature.
No matter if you are working on a new design or techniques, or focusing on your coveted project, the Instagram content must highlight your design passion, skills, and of course talent. Highlight a mix and match of your client work and those designs that you created out of obsession and enthusiasm. These may include animated designs, illustrations, wall art, and more. Showing your work-in-progress is another way to pique audience interest, especially a few behind-the-scenes shots of the way you work.
Remember that clients frequently visit Instagram to look for graphic design experts for their upcoming logo or web design project. Some of the times, a client may like to see a specific post related to your creatives. Therefore, keep sharing logo designs, illustrations, coffee mug artwork, and things like that regularly. Try to post at least a single content per day on Instagram.
Now that you have these best ideas and practices handy, implement them to make your creatives, logos, illustrations, and artwork stick out from the others. Always post the best photos to boost likes, comments, and user engagement. Make comments interesting when replying to followers.